Articulate.
Private preview · prepared for
Debbie Dawson
Roche Diagnostics — Middle East & Africa

A working preview of how Articulate builds board-grade decks with AI — built around the Burjeel × Roche diagnostic-network case. Confidential; please don't forward.

By invitation · Articulate · articulate-ai.work
Articulate. Studio Templates Examples Outputs Toolsets
Articulate · Better PowerPoint

The AI deck-building playbook.

A working reference for taking a deck from a 6 to a 9: the repeatable method, every AI/MCP tool by pipeline stage (what it's for, whether it's wired in), 100+ MCP-editable templates, and one real board deck built five ways as the proof. Built to use, not to admire.

The method → The toolkit The deck, 5 ways
What this is

A working playbook, not a portfolio

This is a working reference for turning an average deck into a board-grade one with AI — the whole pipeline, not a single prompt. It begins with the 6 → 9 method: lock the storyline and write every action title before any pixels, give each number a source or cut it, then run adversarial critique until the weak slides are gone. It is also an honest catalogue of where AI decks usually fail — generic imagery, invented facts, placeholder residue, slides that were never actually looked at — and the fix for each.

From there it maps the tools that build each piece, separating the container (PowerPoint, Google Slides, Canva, reveal.js — which also owns the transitions) from the on-page producers for diagrams, charts, maps, infographics, photography, animation and video. Every one of those producers is shown making a real Burjeel artifact on the Content page, from a live Mermaid diagram to a rendered video and a Three.js 3D scene. The upstream synthesis step — NotebookLM grounding the narrative in the source before a slide exists — sits at the front of that same page.

It points, too, at the standards worth measuring against: roughly 1,900 real consulting decks from McKinsey, BCG, Bain and Accenture, with twenty-five covers shown inline so you never have to click blind, plus a wall of editable pitch-deck templates to start from and the canon — Minto's Pyramid Principle, Zelazny's chart grammar — under the standards. And it ends with proof: the confidential Burjeel × Roche board deck, built five ways, the whole pipeline run once, end to end. Point it at a deck and it applies all of it.

The 6 → 9 method

A 9/10 deck is never one prompt. It is a pipeline — research, critique, redesign, critique — with a tool at each stage. This is how LLMs and tools actually get there:

1
Structure before pixels. Lock the storyline (Pyramid Principle / SCQA) and write every action title first. If the headlines don't tell the story alone, the deck fails.
2
Source every claim. Each number gets a citation or gets cut. The single biggest 6→9 lever — an original deck asserts; a 9 proves.
3
Adversarial review. Attack each slide's weakest claim before it ships. LLM-as-critic is where most of the quality comes from.
4
One design system. A single grid, ≤2 fonts, a three-colour palette, consistent chart style (Zelazny: pick the chart from the message).
5
Data-viz, not clip-art. Every concept becomes a schematic or chart — never a stock graphic standing in for an idea.
6
Imagery with intent. Real photography for stakes (people, context); clean schematics for substance (model, money). Never decoration.
7
Look at the output. Render every slide and inspect it at real size against the brief. "Looks good" only counts after looking.
8
Version and iterate. Snapshot every pass so you can compare and roll back. The loop — not a better model — is the unlock.

Why LLM decks usually disappoint — and the fix

The same failures show up on almost every AI-built deck. Each one is a process gap, not a model limitation — which is why a better prompt rarely solves it but the loop above does. This is the checklist the method is built to defeat.

FRUSTRATION 01

Generic AI imagery

Decorative, uncanny, off-brand pictures bolted on for "visual interest." Fix: real licensed stock, real charts and real maps — AI photo only for controlled character/scene work.

FRUSTRATION 02

Confident wrong facts

Invented numbers and wrong titles (we caught a CEO/Chairman slip live). Fix: ground every claim in a named source; verify before it ships.

FRUSTRATION 03

Placeholder residue

"hello@reallygreatsite.com", lorem ipsum and stray template doodles left in. Fix: scrub every default; nothing the author didn't write survives.

FRUSTRATION 04

Cropped, decapitated images

Landscape photos jammed into portrait frames, cutting off heads and labels. Fix: aspect-aware crops, or full-bleed with a scrim.

FRUSTRATION 05

Bullet soup, no action titles

Walls of text and topic labels ("Market Overview") instead of arguments. Fix: one idea per slide, a sentence headline that states the point.

FRUSTRATION 06

Design drift

Fonts, spacing and colour wander slide to slide. Fix: one locked type/colour system applied by script, not by hand.

FRUSTRATION 07

"Looks done" — never actually viewed

The model signs off from intent, not the rendered slide, so cropped/empty/ugly slides ship. Fix: render every slide and look at it before calling it done.

FRUSTRATION 08

No loop, no rollback

One-shot generation you can't refine or revert. Fix: version every pass, compare, roll back — the loop is the unlock.

The AI slide-development toolkit

Separate the two layers. The container assembles pages and owns the transitions between them; the producers make what sits on a page, by content type. Most "AI deck" tools blur the two — keeping them apart is what lets you reach for the right one. = wired in and used here; ◆ = world-class, callable. See each producer make a real Burjeel artifact →

Research & narrative synthesis — the upstream step before any slide

◆ SOURCE-GROUNDED

NotebookLM

Load every source document; it answers, outlines and briefs strictly from them — citation-anchored narrative with no hallucination. No slide export and no API, so it's the content step, not the build step: synthesise the story here, then author it with the tools below.

notebooklm →
◆ DEEP RESEARCH

Gemini / GPT Deep Research

Multi-source web research with citations to assemble and stress-test the evidence base before a single slide is built.

gemini →
✅ SYNTHESIS

Claude + connectors

Pulls the source PDF, the web data and the vault together into the outline and the action-titled narrative this deck was built from.

claude.ai →

The container / assembly layer — holds the pages, owns the transitions

Where slides live and get assembled. Slide-to-slide transitions (Morph, Magic Move, reveal.js) live here — the one content type that belongs to the container, not a producer.

✅ POWERPOINT

python-pptx / pptxgenjs

Scripted .pptx — pixel control, charts, master layouts. How the case-study deck was built.

docs →
✅ GOOGLE SLIDES

Workspace MCP

Create & edit native Google Slides programmatically, shareable in your Drive.

Slides API →
✅ CANVA

Canva MCP

Generate designs, autofill brand templates, export — type + brand-kit composition.

canva.com →
✅ ADOBE EXPRESS

HTML → Express

Author pixel-controlled HTML, import as an editable Express document.

express →
✅ FIGMA

Figma MCP

Design files edited via use_figma; build slides from a design system.

figma.com →
✅ WEB

reveal.js / Slidev

Code-native HTML decks, deployable to a URL, fully themeable in CSS.

revealjs.com →
◆ AI GENERATOR

Gamma

Prompt-to-deck/site generation with an API; fast first drafts to refine.

gamma.app →
◆ AI GENERATOR

Beautiful.ai · Pitch · Tome

Template-intelligent AI deck builders; strong for speed and consistency.

beautiful.ai →
◆ ADD-IN

Plus AI

AI generation/editing inside Google Slides & PowerPoint themselves.

plusdocs.com →

On-page producers — by content type — ten types, one lead tool each

What actually goes on a page. Each links to a live, real example built for the Burjeel deck. See them all on the Content page →

✅ DIAGRAM

Mermaid

Text → flowcharts, sequence, ERD. An LLM writes the diagram directly. see it made →

✅ CHART

Chart.js · Datawrapper

Data → publication chart, restyleable in a line. see it made →

✅ MAP

geopandas · Mapbox · Felt

Geo → marked, legended map. see it made →

✅ INFOGRAPHIC

Coded · Piktochart

Stats → icon-and-number blocks the eye reads fast. see it made →

✅ PHOTO

Higgsfield · Pexels

Real stock or controlled AI stills. see it made →

✅ ICON

Phosphor · Lucide

One consistent SVG family — stops a deck looking stitched. see it made →

✅ VECTOR

Recraft · SVG

Brandable, editable illustration that never pixelates. see it made →

✅ ANIMATION

Lottie · CSS

In-slide motion / build reveals. see it made →

◆ VIDEO

Rendered MP4 · Runway · Synthesia

Motion clip or AI presenter, embedded on the slide. see it made →

◆ 3D

Three.js · Spline

Interactive or rendered 3D scenes. see it made →

The deeper bench — charts & data-viz

◆ NO-CODE + API

Datawrapper

Publication-grade charts/maps/tables; full REST API to batch-create.

datawrapper.de →
◆ STORY CHARTS

Flourish

Animated, story-driven charts; Live API to drive any template.

flourish.studio →
✅ SCRIPTED

Plotly / matplotlib

Python charts from a CSV. Built the case-study needs-vs-supply matrix.

plotly →
◆ GRAMMAR

Observable Plot / D3

Concise JS charts (Plot) or fully bespoke (D3). Maximum control.

observable →
◆ DECLARATIVE

Vega-Lite / ECharts

One JSON = one chart — ideal for auto-generated, AI-specified viz.

vega-lite →
◆ UNUSUAL TYPES

RAWGraphs

Alluvial, beeswarm, bump, treemap — the charts other tools skip.

rawgraphs.io →

Diagrams & maps

✅ TEXT → DIAGRAM

Mermaid

Flowcharts, sequence, ERD, Gantt from code. Wired in — see the live PPPP money-flow on the Content page.

mermaid.js →
◆ WHITEBOARD

Excalidraw · tldraw

Hand-drawn-style diagrams with embeddable React SDKs.

excalidraw →
◆ ARCHITECTURE

draw.io / diagrams.net

Pro flowcharts, cloud/network architecture, UML, BPMN.

diagrams.net →
✅ MAPS (SCRIPTED)

geopandas + Plotly

Scripted choropleth & bubble maps. Built the case-study investment map.

geopandas →
◆ MAPS

Datawrapper · Mapbox · Felt

No-code choropleths to custom vector maps and collaborative GIS.

mapbox →
◆ AI DIAGRAMS

Eraser.io

Generate technical diagrams from a prompt; syncs with code.

eraser.io →

Imagery, icons & stock

✅ AI PHOTO

Higgsfield

Unlimited-tier character/scene stills. Generated the case-study photography.

higgsfield.ai →
✅ EDIT + TEXT

OpenAI gpt-image-1

In-image text and photo edits/composites — the leg Higgsfield doesn't cover.

docs →
✅ VECTOR

Recraft

Brandable vector / editable SVG output — straight to Illustrator/Figma.

recraft.ai →
✅ ADOBE

Firefly

Commercial-safe AI imagery via the Adobe MCP (Firefly board + Express).

firefly →
✅ STOCK

Pexels (live) · Unsplash · Pixabay

Real licensed photography via API. Pexels keyed & live; Unsplash/Pixabay queued.

pexels API →
◆ ICONS

Lucide · Phosphor · Tabler

Open, consistent icon families (Phosphor: 9k icons, built for decks).

phosphor →

Design systems & CSS you can lift

◆ UTILITY CSS

Tailwind · Open Props

Drop-in design tokens & utilities for HTML/reveal decks and microsites.

open-props →
◆ COMPONENTS

shadcn/ui

Copy-paste, fully-owned component CSS — a house style in minutes.

shadcn →
◆ MINIMAL CSS

Pico.css

Class-light semantic CSS — instant clean typography for doc-style decks.

picocss.com →

100+ templates you can use & change

A working catalogue — 72 Slidesgo themes, 20 Pitch decks, Figma & Canva libraries — each tagged by how the toolchain edits it: drive it directly through an MCP, or download and rebuild. Browse all 102 →

The standards — 20 board-grade exemplars

The canon isn't a pile of templates — it's a handful of sources that generate good slides, plus the real decks that prove the point. Links go to the best public home for each.

CANON · STRUCTURE

Minto — The Pyramid Principle

Governing thought on top, MECE support below. The grammar of every consulting deck.

barbaraminto.com →
CANON · CHARTS

Zelazny — Say It With Charts

Pick the chart from the message: comparison→bar, trend→line, composition→stacked.

The reference →
CANON · STORYLINE

SCQA + the ghost deck

Sketch every slide as a one-line title before building a pixel.

Worked examples →
CANON · ACTION TITLES

The "so-what" headline

The title states the insight, not the topic. Read the headlines alone and you've read the deck.

See it applied →
REAL DECK

Airbnb — seed deck (2009)

The deck that shaped all pitch decks: one idea per slide, ruthless brevity.

View the deck →
REAL DECK

Uber — pitch deck (2008)

Dense market logic made legible; a masterclass in sequencing.

In the collection →
REAL DECK

Sequoia — pitch deck template

The canonical 10-slide skeleton VCs expect. The default to bend, not break.

sequoiacap.com →
REAL DECK

Dropbox — seed deck

A simple product, a clear wedge, a believable path to scale.

In the library →
REAL DECK

LinkedIn — Series B (annotated)

Reid Hoffman's deck with the reasoning behind every slide. A teaching artifact.

reidhoffman.org →
REAL DECK

Front — Series A deck

Narrative tension, crisp metrics, a confident ask.

In the library →
STRATEGY · PUBLIC

McKinsey Global Institute

Exhibit-led pages: one chart, one takeaway, sourced footers.

mckinsey.com/mgi →
STRATEGY · PUBLIC

BCG Henderson Institute

Concept diagrams that carry an argument — the schematic as the slide.

bcg.com →
STRATEGY · PUBLIC

Bain — strategy decks

Tight executive summaries; the answer-first page that respects a board's time.

bain.com →
STRATEGY · PUBLIC

Stripe annual letters

Prose-and-chart hybrids — land a complex point without bullet soup.

stripe.com →
GALLERY

Slidebean — 35+ startup decks

Annotated, downloadable real decks from funded companies.

slidebean.com →
GALLERY

Figma — 34 pitch deck examples

Modern, design-led examples with the why behind each layout.

figma.com →
GALLERY

Visme — 18 funded decks

Real decks that closed rounds, grouped by what each did well.

visme.co →
TECHNIQUE

Duarte — Resonate / slide:ology

Story structure for presentations: tension and resolution, not a list of facts.

duarte.com →

↓ The proof — everything above, run once end-to-end on a real confidential board deck.

Case study — the proof

A real board deck, rebuilt end-to-end

A confidential 13-slide strategy deck — half of it AI-generated narrative — re-cut to eleven action-titled slides: real photography, every figure sourced, the model and money in clean data-viz. The original asked the board to back a continental rollout; the rebuild asks for one small, reversible pilot, and proves every step.

Cover
1 · Cover. The diagnostic centre — the product, front and centre.
Situation
2 · Situation. 47% / 81% / 94% malaria / TB burden.
Market
3 · Opportunity. A $1.4bn market with no one in charge.
Matrix
4 · Quantified. 71-country need-vs-supply (World Bank data).
Map
5 · Landscape. Where the diagnostic capital is going.
Kupanda
6 · The answer. One unit, not fifty-four bespoke builds.
Two models
7 · Proven, then scaled. One engine, two ways to deploy.
Alliance
8 · Why us. Three partners, three risks removed.
Precedent
9 · How it lasts. Kenya proved it; Lesotho warns.
Geography
10 · Where to start. Tanzania, then Kenya and Zambia.
The ask
11 · The ask. Greenlight one pilot: Tanzania, twelve months.

↓ Download the editable .pptx → Eleven slides, real photography, two data slides from live World Bank data, every figure sourced; three headline options in each slide's speaker notes.

Before / after

Original (13 slides)Rebuild (11 slides)
~7 of 13 slides AI-generated in NotebookLM — scaffolding presented as strategyEvery slide purpose-built; the genuine model kept, the filler cut
Topic titles ("The Vision", "Four Levels of Impact")Action titles — the headline is the argument
Claims asserted, unsourced ("15 nations = 80%")Sourced or cut; Kenya MES & Lesotho QMMH added as real, costed precedents
Empty stat slides, no imageryDense sourced factoids + real photography on the human slides
Ask: back a continental rolloutAsk: one reversible 12-month pilot with a single Go/No-Go

The data that lifted it

Access gap
47% / 81%
of the global / low-income population has little to no access to diagnostics.
Lancet Commission, 2021
Market size
$1.38 → $1.91bn
Africa IVD market, 2025–2034, 3.7% CAGR — small, fragmented, no integrated operator.
Africa IVD Market Report
Precedent that works
KSh 38bn
Kenya's Managed Equipment Services: 98 hospitals across 47 counties (2015).
World Bank · Parliament of Kenya
Precedent that warns
$67m/yr · 51%
Lesotho's IFC-flagship PPP cost 51% of the health budget; terminated early.
Oxfam · PMC
Read this first

A note on confidentiality

The source material was marked strictly internal — highly confidential. This page is noindex and unlisted, but reachable by anyone with the link. Treat the URL as sensitive — say the word to password-gate it or swap in a sanitised dummy.